Use case

Make renewal risk reviews repeatable and governed.

Underdata helps account teams turn retention questions into reusable workflows with reviewed signals, reviewed answers, and published account views.

Recurring business question

Which customers are at risk before renewal, and what evidence supports the next action?

Why teams keep rebuilding the renewal-risk review

  • Health, product usage, support, commercial, and relationship context rarely live in one reviewed place.
  • Risk scoring breaks trust when teams cannot inspect the signals, assumptions, and human review behind each account.
  • Renewal reviews repeat often, but the process is recreated across spreadsheets, CRM notes, and meeting decks.

Data sources that may be involved

  • CRM accounts and opportunities
  • Subscription and contract records
  • Product usage events
  • Support tickets and escalations
  • Customer health and engagement data

How Underdata makes it reusable

  1. Question

    Capture the recurring renewal-risk question and the renewal window it supports.

  2. Plan

    Define account cohorts, risk signals, commercial context, and review owners.

  3. Governed execution

    Run approved steps across governed customer sources and attach signal outputs.

  4. Reviewed answer

    Record account-level conclusions, confidence, next actions, and human review state.

  5. Reusable workflow

    Rerun the workflow before each renewal cycle or customer business review.

  6. Publish

    Publish account dashboards or data apps for sales, success, and leadership teams.

What the workflow produces

  • Renewal risk list
  • Account signal table
  • Segment-level retention view
  • Reviewed answer with recommended next action
  • Customer retention dashboard or data app

How teams use it after review

  • Schedule risk reviews before renewal windows
  • Share account-level views with owners
  • Rerun after major product or support events
  • Publish executive retention summaries

Example questions

Which renewals have usage decline and unresolved support risk?

What changed in enterprise account health this month?

Which customer actions should be reviewed before the renewal meeting?

Make renewal risk visible.

Use Underdata private beta to turn recurring retention questions into governed workflows your teams can rerun.

Request private beta access